About Us

Born from the Salt Spray, Written from the Heart.

Welcome to NS Explore, your compass to the heart and soul of Nova Scotia. We're not just another travel guide; we are storytellers, adventurers, and passionate locals dedicated to sharing the untamed beauty and authentic spirit of Canada's Ocean Playground.

Our story didn't begin with a business plan. It began on a winding coastal road, with the windows down and the scent of salt and pine in the air. It grew from kitchen parties where fiddles played until dawn, from conversations with fishermen on weathered wharves, and from countless sunrises over the misty Highlands. This website is the culmination of a lifelong love affair with a province that captivates the soul.

Our Mission: Your Authentic Nova Scotian Journey

In a world of curated perfection, we believe in the power of the real. Our mission is to guide you beyond the typical tourist spots to discover the experiences that make Nova Scotia truly unforgettable.

Meet the Founder

Portrait of Alex MacDonald

My connection to Nova Scotia is woven into my family’s history. As a MacDonald, my roots run deep into the Scottish heritage that is the bedrock of this province. I grew up hearing stories of my ancestors who arrived on these shores centuries ago, their resilience and spirit echoing in the crashing waves and rugged landscapes.

For me, Nova Scotia is more than just a place on a map; it's a feeling. It's the warmth of a bonfire on a cool summer night, the taste of a fresh scallop pulled from the Bay of Fundy, and the friendly "hello" from a stranger on a small-town street.

Alex MacDonald
Founder & Chief Explorer, NS Explore